How Optimole counts the number of visits

Anyone who visits your site once will be counted as a unique daily user. Each user is only counted once. It doesn’t matter what they do on your site, how many images they download, or how many pages they visit; it’s just one user. If they leave your site and return on the same day, they are still just one user. 

How can you check it?

We have changed the analytics in the dashboard so you can see how many visits we have tallied. If you log in to the Optimole page you will see metrics related to visitors. Both have date range filters to help you follow the metrics closely.

If you monitor the visits of your website with Google Analytics - data might be similar in some cases, however, for accurate data we recommend you to check your server logs and count the unique ip+user data (your hosting provider can guide you more on how to find those).

Our plans all have generous allowances for visits according to their tier.

  • Free plans can optimize images for 5,000 monthly visits before needing a paid plan.
  • Starter plan can optimize images for 20,000 monthly visits
  • Business plans can optimize images starting from 80.000 monthly visits.

What are the benefits?

Measuring visits is a much easier way to explain the usage and how impacts on the resources Optimole has available. 

Finding the right plan is easy, and you won’t be a victim of any miscalculations.

You can use more images and larger sizes without worrying about running out of optimizations or bandwidth. 

We believe this new measurement will give you more confidence to make changes to your site without worrying about optimizations and bandwidth. 

You don’t get punished for keeping visits on your site longer. 

It’s clear and aligns with the other analytics you are tracking. Your user numbers are the most important number for you and our measure helps you track your usage as part of your site-wide tracking. 

Why the number of visits is different from what is shown in Google Analytics?


It’s possible that the data that you see in Optimole for the number of visits do not fully align with data for the same site reported by other sources such as Google Analytics and web server logs.
Our plugin takes the IP address and user agent of the visitor into consideration when counting visits.
For instance, Google Analytics and other online analytics programs use JavaScript on the internet browser to track visitors. Therefore, Google Analytics doesn't record  threats, bots, and automated crawlers as those requests typically do not trigger JavaScript. Users with adblockers might also be not included.

Moreover, these services do not track visitors who disable JavaScript on their browser or who leave a page before it fully loads while such visitors are counted by Optimole.

Optimole also excludes known bots and crawlers, however, it could happen that your metrics were affected by an unknown bot or crawler, in such case please contact us and we will investigate.

To summarize, in most cases the number of unique visitors that you see in Optimole's dashboard is greater than you will see in Google Analytics, as explained above this happens because when another site or services like a bot, plugin, or API is consuming partial content from your site (but not loading a full page), this counts as a unique visitor in Optimole while it doesn't count as a pageview in Google Analytics.

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