Strip Image Metadata

Optimole's Strip Image Metadata feature is designed to improve the website's performance and protect user privacy. When enabled, this feature removes metadata (such as EXIF, IPTC, etc.) from output images. Metadata contains information about the image, including details about the camera settings, location, and even the date and time the photo was taken

🔌 Enable the Feature

To enable this feature, navigate to WP  Dashboard > Optimole.


Open the Settings tab.


Expand the Advanced accordion and open the Compression panel.


Use the toggle to enable  the Strip Image Metadata feature.

🚀 User Site and Image Impact

Stripping image metadata reduces the file size of images, enabling your web pages to load faster. This can significantly improve user experience, especially on slower internet connections and mobile devices.

Also, it does not affect the visual quality of the images. Visitors won't notice any difference in the appearance of the optimized images.

After enabling this option, you can use this website to test if the images still contain metadata or not or directly check the image info/properties using your laptop.

Before Optimole Stripped Metadata

After Optimole Stripped Metadata

🔄 Benefits and Trade-offs


  • Improved Loading Speed - faster-loading web pages enhance user experience and positively impact search engine rankings.
  • Privacy Protection - removing metadata ensures user privacy, as sensitive information like GPS coordinates and camera details are not accessible to third parties.


  • Loss of Detailed Image Information - stripped metadata means loss of camera settings and other details that might be valuable for photography enthusiasts. 

🧩 Use Cases

The feature can be very advantageous for multiple use cases, such as:

  • Privacy Matters - if your website involves user-generated content, such as photos uploaded by visitors, stripping metadata protects their privacy. 
  • Photography Websites - photographers often upload high-resolution images with detailed metadata. 

  • Scale images & Lazy loading - doc

🗂Useful Resources

You may find useful these guides:

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